City Strategy

Strategy for municipalities, cities and regions

The nature of the economy and society is changing significantly under the influence of numerous external developments, such as technological developments and demographic shifts. In order to be able to draw up effective policy in areas such as housing, space, infrastructure, social domain or economy, municipalities must know where current developments can lead.

We use scenario explorations and analyzes of the economic structure of the region to think about the future together with stakeholders.

Future vision

Jester helps municipalities, cities and regions to develop supported and robust visions for the future. We make use of this scenario explorations en business model analysis. With our online toolswe ensure greater involvement of external stakeholders in thinking about the future and a joint strategic dialogue about it.

Environmental vision

New legislation makes it necessary to have an integrated vision of spatial development. How do you take an uncertain future into account? We explore the possible future with the help of scenarios. We then determine which policies are identical in all scenarios and which ones vary. We draw up a guiding, but adaptive environmental vision.

Economic structure strengthening

A good understanding of the economic 'DNA' of a region is indispensable when thinking about targeted reinforcement. What distinguishes the region and what does it have to offer? With our City Strategy canvas we help municipalities and Economic Boards to strengthen their economy. We look at where the strength and vulnerability of the region lie and which areas can be built on in attracting employment and talent.

You can read more about our approach in our book City Strategy by Michiel de Vries

City Strategy Canvas

Jester developed the unique City Strategy Canvas to work in a structured way on strategy development for the municipality, city or region. The City Strategy Canvas gives governments, economic boards and regional associations the opportunity to describe how added value is created within a specific geographic region (employment, economic product) and how this added value can be further developed.

Parts of the City Strategy Canvas

1. Value proposition

Describes the added value of a municipality, city or region for economic actors in the region (companies and employees). The value proposition includes reasons why these actors choose the region as their business location or place of residence.

2. Preconditions

Describes (qualitatively and quantitatively) the sources that feed the value proposition. The sources are, as it were, the knobs that can be turned.

3. Economic clusters

Describes sectors and specialisms in which the city or region creates economic value in terms of economic product and employment.

Our accelerators

Social scenario planning

Co-creation of future scenarios with all stakeholders

Early warning system

Monitor the developments in the area

References

Scenario planning at the Haagse Pandbrigade

The world is changing. What do you do?

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City Strategy

Future vision

Environmental vision

Economic structure strengthening

City Strategy Canvas