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De Metropolitan region Eindhoven (MRE) is running at full speed

The economy is doing well and the region scores high in international rankings in the field of economy and innovation. Eighth position on INSEAD's Global Talent Competitiveness Index is a good example of this. The presence of a considerable number of top companies and knowledge institutions and the pleasant living environment are the driving forces behind this high ranking.

But… will this remain the case?

The world is changing rapidly. New technologies, for example, have a major impact on society and the economy. Will the MRE, the 'Brainport', still be so competitive and innovative in the future. And does everyone benefit equally from this? Or will social divisions increase?

We also see other roles, a different 'order', emerging in society. Will people still have confidence in institutions such as housing corporations, the government or established companies in the future? Or will citizens increasingly organize bottom-up themselves? What impact will an increasing focus on sustainability and the energy transition have on living in the region?

These and other trends can have a major influence on how people want and can live in the MRE. Nobody knows exactly what the world will look like in the future and how the MRE will hold its own. What future-proof housing policy is for the MRE and how future-proof the current policy is, are therefore questions that concern many. In a rapidly changing world, it is increasingly important to learn with stakeholders about what the future can bring. And to think about how people can always respond to this, instead of setting the course for years.

With this in mind, Jester supported the 2017 housing associations and the Eindhoven Metropolitan Area in a joint future scenario project in the first half of 13.

“As housing associations, we can only achieve our goals in collaboration with other parties. We want to use the future scenarios to develop a joint future agenda so that together with our stakeholders in the various municipalities, we strengthen living in the region in the future. ”
Ingrid de Boer, Managing Director - Residential Company director

How can housing make a positive contribution to issues in society in 2030? And what is the task that ensues for housing corporations?

These questions were central to the process. Trends and four scenarios have been drawn up together with stakeholders and experts from the region. Each scenario paints a different picture of the future. In other words, each scenario answers the above questions differently. Various stakeholders from the region use the scenarios to discuss the major challenges for the region and how to overcome them.

Dialogue about living in the region

The housing corporations will draw up a position paper in the second half of 2017. Based on the scenarios, this document feeds the strategic dialogue about living in the region, both between the housing corporations themselves and between them and their stakeholders. Towards the municipal elections and coalition agreement in 2018, it must put on the table the challenges and themes that politicians should respond to at (sub) regional level.

The position paper should provide inspiration and input for shaping a regional agenda for the MRE. But it must also provide a thematic basis for individual performance agreements between housing associations and local municipalities.

In the future they also want a 'early warning system', with which they and their stakeholders can monitor which way the future is going and make adjustments with that information.

“Jester has proved able to combine process with content like no other. In a dynamic setting, with 13 directors, through a solid process, creative working methods and substantive analyzes, they have given direction to a very interesting set of scenarios, which will help us to prepare for change for years to come. ”
Ingrid de Boer, Managing Director - Residential Company director

The world is changing. What do you do?

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