Select Page

The Metropolitan Region Eindhoven (MRE) is firing on all cylinders

The economy is good and the region ranks high in international rankings in terms of economy and innovation. The eighth position on the Global Talent Competitiveness Index of INSEAD is significant. The presence of a substantial number of top companies and knowledge institutions together with the pleasant living environment are driving forces behind this high ranking.

But… will it stay that way?

The world is rapidly changing. New technologies, for example, have great impact on society and economy. Will the MRE, the ‘Brainport’, in future still be that competitive and innovative? And will everyone equally benefit from it? Or will social and economic dichotomies be increased?

We are also seeing other roles, other ‘organization’, in society. Will people, in the future, still have confidence in institutions like housing associations, government or established companies? Or will citizens organize more and more, bottom-up, themselves? What impact will an increasing focus on sustainability and the energy transition have on living in the region?

These and other trends can have a major impact on how one wants to and can live in the MRE. However, what the world will exactly look like in the future and how the MRE will then maintain its position, no one really knows. ‘What is future proof housing policy for the MRE’ and ‘how future proof is the current policy’ are therefore questions that concern many. In a fast-moving world it is increasingly important to learn, together with stakeholders, from what the future can bring. And to think about how to respond to that continuously, instead of fixing the strategy for years.

With this in mind Jester in the first half of 2017 supported the 13 housing associations
and the Metropolitan Region Eindhoven in a joint future scenario trajectory.

‘As housing associations we can only realize our goals in collaboration with other parties. We want to use the future scenarios to develop a shared future agenda so that we, together with our stakeholders in the various municipalities, will be able to strengthen
living in the region in a future proof way.’
Ingrid de Boer, General Managing Director Woonbedrijf

How can Living in 2030 make a positive contribution to issues in society? And what is the task arising from this for the housing associations?

These questions were central to the process. Together with stakeholders and experts from the region, trends were determined and four scenarios drawn up. Each scenario presents a different picture of the future. In other words: each scenario answers the above questions differently. Various stakeholders from the region then, on the basis of the scenarios, discuss the major challenges for the region and how to respond to them.

Dialogue about living in the region

In the second half of 2017, the housing associations will draw up a ‘position paper’. This piece, based on the scenarios, feeds the strategic dialogue on living in the region, both among housing associations themselves and between them and their stakeholders. Towards local elections and the forming of a coalition agreement in 2018, it should put the challenges and themes on the table where politics at (sub)regional level then should respond to.

The ‘position paper’ should give inspiration and input for shaping the regional agenda for the MRE. But should also provide a thematic underlay for individual performance agreements of housing associations with local governments.

In the future they also want to use an ‘early warning system’, that will enable them and their stakeholders to monitor which way the future is going and to adjust with this information whenever needed.

‘Jester, like no other, has been able to combine process with content. In a dynamic setting, with 13 directors, through a solid process, creative methods and content analyses, they have given direction to a very interesting set of scenarios, that will help us move into lane for change.’
Ingrid de Boer, General Managing Director Woonbedrijf

The world is changing. What do you do?

Call or email us for more information